For Property Owners/Lenders Seeking Operating Improvements
Principals of Bernard Management and Marketing work closely with Owners and Asset Managers to gain insight into particular problems and opportunities presented by each property. They undertake the planning and management services necessary to meet the improvement objectives established in our studies.
As each step of an improvement plan is implemented, actual returns can be compared against operating expectation. Thereafter, value increases from better performance can be measured. As a result of our management and marketing expertise, hotel values have been doubled and tripled in relatively short periods of time. Our management and marketing approach includes Planning Steps and Management Services, as follows:Planning Steps:
- Market Surveys
- Review of past performance and current operations
- Development of Marketing and Operating Plans
- Preparation of Capital Budgets
- Projections of expected Future Performance
- Evaluation of Current Personnel
- Reflagging of Property if necessary
Management Services:
- Full auditable financial accounting program
- Implementation of management and marketing plans
- Direction, supervision and training of employees
- Personal involvement of Bernard company executives on both an Ownership and Property level.